Experience the Effortless trend and radiate confidence and style without breaking a sweat! This collection is curated for those seeking a polished, ‘million bucks’ look with minimal effort. Whether running errands, attending an event, or entertaining at home, these picks help your customers feel fabulous without the fuss.

Nan Murfee, an independent sales rep serving Dallas and East Texas, is known for her keen eye when selecting top-tier products. As a trusted rep in the gift and personal care industry, Nan’s go-to home and personal care recommendation is Kalastyle, a brand she believes stands out for its quality, natural ingredients, and coastal inspiration.

After Hurricanes Helene and Milton struck Western North Carolina and Florida, the gift industry is stepping up to provide crucial support. Organizations like Heart on Main Street and Gift for Life showcase the industry’s commitment to supporting local economies, local retailers, and helping communities recover from disaster.

There’s something deeply personal about scent. It can transport us to a favorite memory, evoke feelings of comfort, or set the tone for an experience. As we move into Scent Story, we embrace the idea that fragrances do more than smell good—they tell a tale. From fresh coastal breezes to warm, cozy fireplaces, the brands leading this trend have mastered capturing emotions and moments in a bottle or candle. Here’s a look at six brands redefining how we connect with scents…