Welcome to the 25th Anniversary Edition of the Road Runners Winter Buyers Guide! As we wrap up the busiest season of the year, we’re thrilled to share this special issue, designed to inspire and equip you for an incredible 2025. Packed with insights, trends, and must-have products, this milestone edition is truly one for the books.

There is no one set time or date that all stores swear by is the best day of the year to discount holiday merchandise. Some choose to go as early as late November, others the beginning of the month, some the week before Christmas and still others on December 26 or even in January. 

Alicia Rightmer, an independent sales rep based in Houston, has a talent for finding products that her customers will love—and her personal favorite is hydraAromatherapy roller balls. Made in the USA, these high-quality aromatherapy oil blends offer a perfect balance of luxury, function, and repeat customer appeal. Here’s why Alicia is a devoted fan and recommends hydraAromatherapy to retailers and customers alike.

Cowgirl Chic is back and better than ever, making fashion and home décor waves thanks to musical icons like Beyoncé, Dolly Parton, and Miley Cyrus. This trend blends traditional Western elements—think cowboy boots, fringe details, and wide-brim hats—with contemporary silhouettes and modern twists.