Independent retailers are the heart of Main Street—and the heart of our industry. They’re the familiar faces on Main Street, the storefronts that shape local character, and the small businesses that make a big impact in their communities. We’ve always believed in the power of small business. That’s why we’re proud to support Heart on Main Street, an organization dedicated to uplifting and empowering independent retailers through disaster relief, education, and mentorship. 

Looking to help your customers slow down and soak it all in? Natural Comfort Chic is the trend that blends understated luxury with intentional calm, delivering a refined retail experience that soothes the senses and elevates everyday moments. 

In the scenic mountain town of Hochatown, Oklahoma—where Broken Bow Lake and Beavers Bend State Park draw thousands of visitors each year—there’s a retail gem that blends charm, quality, and a whole lot of Hochatime. Meet Hochatown Mountain Co., a fast-growing boutique that has become a favorite for tourists and locals alike. 

Tariffs are taxes placed on goods that are imported from other countries. They’re designed to protect domestic industries by making imported products more expensive. If you’re sourcing inventory (clothing, gifts, home goods, etc.) from overseas suppliers—especially in countries like China, Vietnam, or India—tariffs might increase the landed cost of those products. That means your wholesale cost goes up… and you either absorb it or pass it on to customers.