Father’s Day is more than just another seasonal shopping opportunity—it’s a chance for you to create engaging, curated displays that spark last-minute gift buys and meaningful purchases alike. Whether your shoppers are looking for a laugh, a luxury moment, or something useful, the proper in-store presentation can make all the difference.
We work with brands that offer top-tier, dad-approved products and provide eye-catching packaging and display support that make merchandising easier than ever. Here’s how to build impactful Father’s Day displays that drive sales and set your store apart.
Design with Dads in Mind
Create a dedicated Father’s Day gift table or focal display that shoppers can grab and go. Think layered heights, neutral tones with pops of masculine color, and signage that communicates “Gifts for Dad.”
Feature items from Gentlemen’s Hardware are known for their rugged, functional tools, multi-purpose gadgets, and outdoorsy flair. Their products are not only practical but beautifully boxed—perfect for anchoring your display with products that look great and are easy to gift.
Mix in Gift Republic’s humorous and quirky finds to bring lighthearted energy to the table. These impulse-ready items are ideal for customers shopping for dads with a fun, playful spirit.
Cross-Merchandise Like a Pro
Want to increase the ring at the register? Pair products from different categories to create easy-to-shop combos.
Start with Black Hatchet Grooming & Skincare by Latika. This modern, apothecary-style line of men’s grooming goods looks elevated and giftable on its own. Display it next to the Genlemen’s Hardware Clean Cut Shave Kit or Karaoke Soap on a Rope. Zootility’s cleverly designed multi-tools or money clips for a grooming + gadget combo, are as practical as stylish.
Add a splash of comfort with Little Blue House by Hatley. Their fun socks, boxers, and loungewear bring the cozy factor, and their bold packaging makes them great add-ons or upsell opportunities.
Use small signage to suggest gift pairings like “For the Bearded Camper” or “Dad’s Night In,” and shoppers will appreciate the inspiration.
Use Display-Ready Packaging & Signage to Your Advantage
The brands we represent are here to make your life easier. Many, like Gentlemen’s Hardware and Little Blue House, offer retail-ready displays, branded headers, and pre-packed assortments—so you can pop up a compelling gift section effortlessly with minimal setup.
Add tabletop risers, baskets, or crates to introduce texture and height to your display. Include signage that clearly calls out “Father’s Day Favorites,” “Staff Picks for Dad,” or “Top 5 for Father’s Day.” The easier it is for customers to understand the theme, the quicker they’ll buy.
Think Beyond Father’s Day: Create Displays That Live On
Men are hard to shop for. One of the best parts of a well-executed Father’s Day display is its longer shelf life. Products from these brands aren’t just seasonal—they’re perfect for birthdays, graduations, and year-round gifting. After June, repurpose your display by shifting signage to “Gifts for Him” or “Summer Adventures Start Here,” and keep selling all season long.
Wrap It Up (Literally!)
If you offer gift wrap or gift bags, showcase that service near the display. Better yet, pre-wrap a few boxes with tags that read “For Dad” to show how easy gifting can be.
Need Help Building Your Father’s Day Assortment?
Perfect gifts for men start with the perfect display. Your Road Runners rep is here to help you choose the right mix of products that work together and sell strong. Contact your local rep today or shop our website.