Spring is in the air, and Easter is right around the corner! For gift shops and boutiques, curating the perfect selection of Easter basket fillers, impulse items, and gifts is key to delighting customers and boosting seasonal sales. According to Numerator, 30% of shoppers expect to buy Easter gifts this year, and millennial shoppers are the most likely to purchase them. Even more promising is that 16% of purchases will come from local shops and small businesses, 11% from small format stores, and 10% from specialty retailers. 64% of Easter shoppers will spend more than $50 on the holiday. Easter is so much more than chocolate bunnies and jellybeans. Here’s a look at a few must-have Easter gifts for girls and boys from top brands.
Peter Pauper Press: Engaging Activity Books
Activity books are an excellent way to entertain and educate children, making them a great Easter basket addition. Here’s two of our favorites from Peter Pauper Press:
- My 1st Color by Sticker Book – Helps little ones develop motor skills while exploring colors and shapes.
- Easter Fun Sticker Doll Dress-Up Book – Features reusable stickers for endless creativity and fun.
Snifty: Festive & Scented Writing Tools
Snifty’s Easter-themed pens and pencils add a fun and fragrant touch to any child’s Easter basket:
- Chocolate Scented Bunny Pen – A deliciously scented pen shaped like an Easter bunny. This is a best seller that shouldn’t be missed.
- Good Egg Pencils – Colorful, Easter-inspired pencils that make perfect small gifts.
Unemployed Philosophers Guild: Unique Pencil Sets for Boys
Finding great Easter gifts for boys can be tricky, but these themed pencil sets from UPG are a hit:
- Animal Tracks Pencil Set – Features different animal prints, ideal for young nature enthusiasts.
- Space Pencil Set – Perfect for kids fascinated by space and science.
Emerson & Friends: Adorable Easter Plush Toys
Soft, cuddly plush toys are always a favorite Easter basket addition. Emerson & Friends offers:
- Lucy’s Room Easter Bunny Plush Stuffed Animal – Available in pink, blue, and white, this adorable bunny makes a perfect snuggly companion for little ones on Easter morning.
Independent Publishers Group: Beautifully Illustrated Books
Books that celebrate Easter traditions and activities are always a great addition. Here’s just two that are tops on our list from ipg:
- Easter Days – A visually engaging book that explores the meaning of Easter.
- Easter Activity Book – Filled with puzzles, coloring pages, and interactive activities.
Easter is a key seasonal sales opportunity, and the right selection of spring gifts and basket fillers can set your store apart. Place your wholesale orders now to create an irresistible Easter selection. Contact your local rep today to place your orders or shop our website. We want your store ready for Peter Cottontail!
Source: Numerator January 28,2025: Holiday Intentions Preview