After Hurricanes Helene and Milton struck Western North Carolina and Florida, the gift industry is stepping up to provide crucial support. Organizations like Heart on Main Street and Gift for Life showcase the industry’s commitment to supporting local economies, local retailers, and helping communities recover from disaster.
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Scent Story: Capturing Moments Through Fragrance
There’s something deeply personal about scent. It can transport us to a favorite memory, evoke feelings of comfort, or set the tone for an experience. As we move into Scent Story, we embrace the idea that fragrances do more than smell good—they tell a tale. From fresh coastal breezes to warm, cozy fireplaces, the brands leading this trend have mastered capturing emotions and moments in a bottle or candle. Here’s a look at six brands redefining how we connect with scents…
Small Business, Big Impact: Get Ready for Pink Friday 2024
As an independent retailer, Pink Friday is not just another event-it’s a unique opportunity to showcase your business, attract new customers, and kick off the holiday season with a bang. Created in 2020 by The Boutique Hub, Pink Friday encourages shoppers to #ShopSmallFirst by promoting local and small businesses before the frenzy of Black Friday. This is your chance to be part of a movement that celebrates small retailers like you, boosting the vibrancy and diversity of local economies nationwide.
Boosting Sales at Checkout: 3 Simple Strategies for Retailers
As an independent gift shop owner, increasing the size of a sale at checkout can significantly impact your bottom line. While offering unique and thoughtful products is essential, the key to maximizing each transaction lies in a few simple yet effective strategies. Here are three easy tips you can implement today to boost sales at the checkout counter…
Kristina Kase’s Favorite: Why Inis The Energy of the Sea is a Must-Have
As an independent sales rep in the bustling Orange County territory, Kristina Kase knows a quality product when she sees one. With years of experience in the industry, she’s mastered the art of curating brands that meet her clients’ needs and deliver consistent results. When asked about her top pick, Kristina quickly highlighted…
Join the Community Changing the Retail Industry: The Boutique Hub
Finding the right support system and resources can make all the difference in a successful retail business. That’s where The Boutique Hub comes in—a thriving community empowering businesses since its founding in 2013. As the largest professional organization in the retail industry, The Hub is built on Community over Competition, creating a network where businesses collaborate and grow stronger.
Girls’ Night Out: Celebrate the Power of Female Friendship
There’s something magical about a Girls’ Night Out—a time to celebrate the bonds that tie us together in friendship, love, and laughter. Whether you’re hitting the town in style, throwing a bachelorette bash, or keeping it cozy at home with a charcuterie board that’s almost too pretty to eat, these moments are about embracing positivity and cheer.
Retailer Spotlight: Hazel + Dot
In the heart of Tampa Bay, gift shop owners are constantly looking for inspiration to set their stores apart. Today, I’m excited to introduce you to Allison Bernardi, the creative force behind Hazel + Dot, a unique home and gift shop that has captured the local community’s heart…
Understanding Your Customers: Strategies for Gift Shop Success with 8 Shopper Profiles
In my experience and research, there are eight different types of customers. While there’s no scientific proof, I believe customers have multiple personalities. So, you don’t always know who is walking in the door. Let’s start with some of the easy ones…
Support Independent Retailers for Back-to-School Shopping
As the back-to-school season approaches, parents are gearing up to spend nearly 22% more on supplies this year, according to a July 2, 2024 article from retaildive.com. While large retailers may offer convenience, shopping at independent retailers provides unique benefits and supports local communities. Here are some fantastic brands you can find at independent stores to make this back-to-school season special…