Pink Friday is just around the corner—on Friday, November 22, 2024!
As an independent retailer, Pink Friday is not just another event-it’s a unique opportunity to showcase your business, attract new customers, and kick off the holiday season with a bang. Created in 2020 by The Boutique Hub, Pink Friday encourages shoppers to #ShopSmallFirst by promoting local and small businesses before the frenzy of Black Friday. This is your chance to be part of a movement that celebrates small retailers like you, boosting the vibrancy and diversity of local economies nationwide.
Here’s everything you need to know to make Pink Friday a success for your business:
- SIGN UP: Register Your Business.Participation in Pink Friday is free and easy! To get started, fill out the registration form and provide the details about your business. Pink Friday is open to all retailers- brick-and-mortar physical stores, online retailers, boutiques, car washes, and pharmacies; if you have a specialty retail business, you can join this movement. Once you sign up, you’ll receive a confirmation email with access to The Boutique Hub’s marketing materials and educational resources to help you prepare.
- PROMOTE: Spread the Word. Use the Pink Friday promotional toolbox or create your materials. Share your participation on social media using the hashtags #PinkFridayand #ShopSmallFirst to tap into the broader movement. You can also:
- Customize email templates to inform your customers about Pink Friday.
- Display posters and flyers in your store and around the community.
- Send press releases to your local news outlets.
- Add a Pink Friday banner to your website.
- Partner with other small businesses or collaborate with local influencers for added exposure.
- ENGAGE: Plan Special Offers and Events. Draw in more customers with exclusive deals just for Pink Friday. Ideas include:
- Offer discounts, bundle deals, flash sales, or giveaways.
- Host pop-ups with other local businesses or run live shopping events online.
- To drive traffic to your shop, plan in-store activities like doorbusters, special contests, book signings, gourmet food tastings, and product sampling.
- Ask your local Road Runners Sales Rep now for a Door Prize to raffle and bag stuffer giveaways.
- SELL: Welcome Shoppers. To make Pink Friday a seamless and successful day, you’ll need to prepare your store and staff. With the right preparation, Pink Friday could be a day of record-breaking sales for your business:
- Ensure your inventory is stocked and ready for the increased traffic.
- Decorate your store to reflect the holiday spirit and excitement of Pink Friday.
- If you have an online shop, ensure your site is optimized for higher traffic.
- Focus on providing exceptional customer service to create a memorable experience for your shoppers.
By joining Pink Friday, you’re helping shift how consumers shop for the holidays—encourage your shoppers to prioritize small, local businesses first. Let’s work together to make this year’s event your biggest success yet! Sign up now, promote participation, engage with your community, and get ready to sell big this Pink Friday!