Step into serenity with Into the Woods, a trend that invites the tranquility of nature into everyday life. This look is rooted in earthy textures, woodland motifs, and calming scents that evoke a quiet walk through the forest. It’s the perfect way for retailers to capture the growing demand for nature-inspired gifts, organic beauty, and woodland décor.
Whether your customers are drawn to the aroma of fresh pine, the look of mossy greens, or the cozy magic of mushrooms and forest critters, this trend delivers products that feel grounded, intentional, and beautiful.
The Color Story: Nature’s Neutral with a Twist
This trend thrives on a grounded, organic palette. Picture the warm rust of autumn leaves, the soft green of moss, and the cool calm of shaded woodland streams—as reflected in this color trio:
Burnt Red – A bold yet natural accent like forest berries
Mossy Green – The cornerstone of any woodland scene, fresh and grounding
Forest Blue – A peaceful, moody hue that mimics twilight under the trees
These colors work beautifully across display signage, product packaging, textiles, and floral merchandising, helping you create immersive, Instagram-worthy vignettes that draw the eye and inspire the imagination.
7 Brands Bringing the Woodland Vibe to Life
Curate your store with forest-inspired products that make shoppers feel like they’ve stepped into a cozy woodland retreat. Here are a few of our favorites embracing the trend:
1 | Black Hatchet by Latika Beauty
Latika’s earth-toned packaging and botanical ingredients fit this theme perfectly. Their 3 100% essential oil fragrance blends are Grit, Hunter, and Bear. The range features natural elements and grounding aromatics—ideal for self-care rituals that mirror time spent in nature.
2 | Paddywax
Paddywax’s two-wicked candles, earthy fragrances, and grain collection vessels transport customers with every scent. Bring the outdoors in and get cozy. Look for aromas like wild fig, cedar, tobacco and redwood to lean into the forest aesthetic fully.
3 | Kalastyle
Simple, sustainable, and stylish, Kalastyle’s bar soaps and grooming goods often feature woodgrain textures, evergreen scents, and minimal packaging that’s perfect for nature-loving shoppers.
4 | Homesick
With candles named after national parks and regional landscapes, Homesick helps customers bring the outdoors in. Scents like “Camping Trips” and “Forest Walks” speak directly to this trend’s roots.
5 | New York Puzzle Company
This line’s illustrated puzzles—often showcasing birds, mushrooms, and scenic landscapes—are ideal for a rainy-day retreat indoors. Pair with cozy socks or herbal tea for an easy gift bundle.
6 | Merritt International
From acacia wood serve ware to forest-themed table settings, Merritt helps bring the woods to the table. Their products look great styled alongside real greenery and rustic kitchen displays.
7 | Up With Paper
Add a whimsical, woodland twist to your card wall with Up With Paper’s dimensional pop-up cards featuring owls, flora, fungi, and more. They’re small but mighty when it comes to storytelling.
Bring Nature Home This Season
As consumers seek calm, grounding, and comfort, the Into the Woods trend offers a fresh, earthy take that resonates across categories—from gifts and home décor to personal care and lifestyle accessories.
Let us help you curate the perfect product collection that celebrates the quiet magic of the natural world. Contact a local rep or shop our website.