The Winter 2026 Atlanta Market, taking place from January 13 to January 19, offers an exciting new product discovery experience for independent retailers. This season, Road Runners is proud to present a carefully curated lineup of brands making their debut at Atlanta Market, each showcasing strong storytelling, thoughtful design, and compelling retail opportunities across various categories.
Whether you are refreshing core assortments or seeking standout newness, these brands deliver fresh perspectives and proven appeal. Here is a closer look at what you will find in the Road Runners showroom this January.
New Brands to Discover at Atlanta Market
Books to Bed– is a storytelling-themed gift idea that pairs beautifully illustrated children’s books with matching pajamas. It remains a popular choice for meaningful, multi-generational gifts.
Case-Mate– Fashion-forward phone cases and tech accessories designed to protect while making a statement. Case-Mate blends trend-driven design with everyday function and strong giftability.
Cicada– A memory-driven fragrance house based in Tucson, Arizona. They create handcrafted, non-toxic candles and body care rooted in the landscapes and stories of the American Southwest. The collection features ten signature scents, each one a memory, alongside two seasonals that ebb and flow with the desert light.
Drinktanks – Premium stainless steel drinkware designed for durability and performance. Drinktanks blends sustainability, customization, and sleek design that appeals to outdoor and lifestyle customers.
Evelyn & Kate—Art beyond gallery walls with distinctive fashion accessories and home decor. Every pattern starts as an original oil painting and is reimagined into signature prints featured on fabric. From colorful totes and coordinating silk scarves and pouches to elegant tabletop linens and decorative pillows.
Freshwater Curated Goods– Purpose-driven gifts, jewelry, and accessories designed to encourage and inspire. Freshwater Curated Goods delivers meaningful messaging with modern aesthetics that deeply connect with customers.
Hill and Dale Home– Classic meets modern with thoughtfully designed home accents that feel warm, collected, and timeless. Hill and Dale offers versatile pieces that layer easily into everyday home styling.
Hoo Hoops – Bold, playful hoop earrings that instantly add personality to any outfit. Hoo Hoops offers high-impact style at accessible prices with strong impulse appeal.
Jonas Paul– Stylish, durable eyewear designed specifically for kids. Jonas Paul combines fashion and function with a mission-driven approach that resonates with families.
Kiid Coffee– A fun, caffeine-free coffee alternative made for kids. Kiid Coffee delivers playful packaging and parent-approved ingredients that make it a standout in food and gift assortments.
Lumitory– a brand focused on helping people connect IRL. We’re big believers that community and connection are two things at the heart of a good life. That’s why we’re on a mission to create products that make it easy for you to spark meaningful conversations, deepen your connection with loved ones, and even break through the awkwardness of meeting new people.
Soruka – Handcrafted bags and accessories made from reclaimed leather. Soruka combines sustainability with vibrant colors and unique designs, creating pieces customers feel good carrying.
TOMS – Iconic design combined with meaningful impact. TOMS Eyewear provides stylish frames while supporting vision-restoring initiatives, so each purchase feels good and looks good.
If you are attending Atlanta Market, we invite you to stop by the Road Runners showroom located in Americasmart Building 2, Floor 15, Suite 1525 to explore these brands in person and discover what is new for the season. Our team is ready to help you curate a compelling assortment that reflects your customers and supports your business goals. We look forward to seeing you in Atlanta and helping you uncover your next best sellers.