Behind the Brand: Freshwater Curated Goods

Creative. Nostalgic. Innovative. Those are the three words the team behind Freshwater Curated Goods™ uses to describe the brand, and they perfectly capture a company that has turned playful design, personal expression, and a touch of nostalgia into products retailers and customers alike love. What began as a creative outlet in a garage has grown into a full collection sold by retailers nationwide. While the products have evolved, creativity remains at the heart of everything Freshwater does. 

How Texture, Scent, and Comfort Are Inspiring More Meaningful Purchases

Today’s consumers want more than beautiful products—they want experiences. The Sensory Ritual trend taps into the growing desire for comfort, wellness, and everyday self-care. From luxurious textures to calming fragrances, shoppers are drawn to products they can see, touch, smell, and experience.

Love My Reps Week: Celebrating the People Behind the Products 

Love My Reps Week is the gift and home industry’s opportunity to celebrate the talented sales professionals who help drive our business and support retailers every day. Our reps are more than wholesale gift or manufacturer representatives. They are the connection between brands and stores and the heartbeat of our gift sales agency. Great sales reps do not just sell products. They build markets. 

The Product That Always Brings a Smile: Missy’s Pick from Glitterville Studios

When it comes to creating displays that stop shoppers in their tracks, few brands do it better than Glitterville Studios. That’s why it’s no surprise that Road Runners sales representative Missy Donaldson has chosen Glitterville as one of her favorite lines to represent.