Mother’s Day is one of the most significant retail moments of the year, and the numbers demonstrate it continues to increase in importance. According to the National Retail Federation, 84% of U.S. adults are expected to celebrate Mother’s Day. In 2025, shoppers spent an average of $259.04 on gifts and celebrations.
Most shoppers are purchasing gifts for their mother or stepmother, followed by wives and daughters. Jewelry and greeting cards remain among the top gift categories, and shoppers are increasingly focused on finding something meaningful. In fact, 48% of consumers say finding a unique or different gift is most important, while 42% are looking for gifts that create a special memory.
For independent retailers, this is the perfect opportunity to offer thoughtful products that help customers celebrate the women who matter most. The good news? Road Runners has the brands that deliver exactly what Mother’s Day shoppers are looking for.
Splendid Iris
When shoppers want something beautiful and personal, Splendid Iris offers giftable pieces that feel both stylish and meaningful. From lightweight accessories to fashion-forward items perfect for spring, these pieces make wonderful gifts for moms who appreciate a touch of elegance in their everyday style.
Locked by Lula ‘n’ Lee
Jewelry consistently ranks as one of the top Mother’s Day gift categories, and Locked by Lula ‘n’ Lee offers something truly memorable. This collection gives customers the chance to choose gifts that represent relationships, milestones, or shared memories. For shoppers seeking a gift that feels deeply personal, jewelry from Locked by Lula n Lee creates a lasting reminder of love and connection.
Shannon Martin Design
Greeting cards remain one of the most popular Mother’s Day purchases, and Shannon Martin Design delivers heartfelt messages with a touch of humor and warmth. Shannon Martin’s signature style pairs meaningful sentiments with charming artwork that customers instantly connect with. Whether shoppers are looking for something sweet, sentimental, or laugh-out-loud relatable, these cards help customers express what they sometimes struggle to put into words.
For retailers, greeting cards also create a natural add-on purchase at checkout, making them an easy way to increase basket size while helping shoppers complete their gift.
7th and Palm
For shoppers searching for a gift that feels thoughtful and artistic, 7th and Palm offers a beautiful option. This eco-friendly collection features artwork, stationery, greeting cards, gifts, and home goods designed by low country artist Andrea Smith. These cards and gifts feel more like keepsakes than everyday stationery, making them especially meaningful for occasions like Mother’s Day.
Stock the Gifts Shoppers Are Looking For
Mother’s Day shoppers are searching for gifts that feel personal, meaningful, and memorable and that’s exactly what these Road Runners brands deliver.
From jewelry and fashion accessories to greeting cards and home fragrance, these collections help retailers create a thoughtful assortment that speaks to today’s shoppers.
If you’re planning your Mother’s Day merchandising, connect with your local Road Runners sales rep or shop these brands now on our website. Because when it comes to celebrating Mom, thoughtful gifts make all the difference.