From an Oprah-approved foot scrub to an award-winning skincare brand with a mission to rescue animals, FarmHouse Fresh proves that looking good and doing good can go hand in hand.
What started with a college jogger searching for a solution to cracked heels has blossomed into a beloved skincare brand with more than 200 products, a certified organic farm, and an animal rescue mission that makes every purchase a little more meaningful.
We caught up with Shannon McLinden, founder of FarmHouse Fresh, to learn how the brand got its start, what makes it a favorite among independent retailers, and why each jar tells a story.
Skincare with Heart, Straight from the Farm
It all began with a homemade sea salt and rice bran oil formula. McLinden transformed her creation into a trio of foot scrubs in Sweet Cream, Whipped Honey, and Early Apple. When Oprah selected the trio for her coveted O List, FarmHouse Fresh took off.
Twenty-one years later, the brand operates from its McKinney, Texas headquarters, where herbs grown on its certified organic farm become potent extracts for its skincare, bath, and body products.
With formulas containing up to 99% naturally derived ingredients, FarmHouse Fresh has built a loyal following around products that deliver noticeable results.
Beauty That Makes a Difference
FarmHouse Fresh calls its mission Rescue for Two. Every purchase helps support both healthy complexions and animals in need.
The company’s 10-acre nonprofit sanctuary provides care for rescued horses, donkeys, sheep, goats, and foster dogs. FarmHouse Fresh donates 15% of its profits to animal rescue, and customers can track the batch code on their jars to see which animals their purchases support.
It’s a powerful story that gives independent retailers something meaningful to share beyond their products.
Customer Favorites That Keep Shoppers Coming Back
Among the brand’s standout products are Honey Heel Glaze, a bestselling overnight foot treatment; Plumped Up Pretty tinted lip treatments, ideal for checkout displays; Timescape 2-Minute Facial Polish; and the luminous Moon Dip collection.
These results-driven favorites have helped earn FarmHouse Fresh recognition from retailers, including being named a favorite skincare line by Gifts & Decorative Accessories readers.
Helping Independent Retailers Thrive
Despite its extensive assortment, FarmHouse Fresh makes getting started surprisingly simple. Curated Starter Kits feature proven bestsellers, and opening orders include display materials, merchandising guidance, and visual planograms. Plus, you also have access to your local Road Runners Sales Rep’s knowledge and assistance.
Retailers also receive personalized display consultations and monthly educational webinars.
McLinden emphasizes that FarmHouse Fresh is not a mass-market brand. Its strong presence in spas builds valuable recognition, while independent boutiques offer customers a convenient way to shop for the products they already love.
For independent retailers, FarmHouse Fresh offers a compelling combination: effective skincare, a memorable brand story, and hands-on support that helps convert first-time shoppers into loyal customers.
With every jar sold, you have one more reason to feel good about the sale.
Discover FarmHouse Fresh
Ready to add FarmHouse Fresh to your store? Connect with your Road Runners sales representative or shop online now to explore the collection, discover new releases and find the perfect assortment for your customers.