Creative. Nostalgic. Innovative. Those are the three words the team behind Freshwater Curated Goods™ uses to describe the brand, and they perfectly capture a company that has turned playful design, personal expression, and a touch of nostalgia into products retailers and customers alike love.
What began as a creative outlet in a garage has grown into a full collection sold by retailers nationwide. While the products have evolved, creativity remains at the heart of everything Freshwater does.
From Garage Beginnings to Wholesale Success
Freshwater Curated Goods began with founder Danielle and a desire to create something with her sister Brianne to do what they loved together.
In the early days, the team made wood-burned wall art and small leather accessories out of the garage. Their first wholesale product was the original Leather & Velvet Motel Keychain. When retailers embraced it, they knew they’d found something special.
That first success gave them confidence to keep experimenting, designing and expanding.
Today, Freshwater has grown far beyond those early garage days, but the brand has held onto the creative spirit that started it all.
The Collection That Changed Everything
If there is one collection that changed the trajectory of Freshwater Curated Goods, it’s the Bag Charm Collection.
The concept centers on personalization: charms customers can mix, match, and combine to create something completely their own.
The response exceeded expectations.
Customers began using the charms to express their personalities, interests, favorite places, and memories, while retailers found a highly visual, interactive collection that encourages shoppers to linger, create, and collect.
For Freshwater, that’s what makes the collection especially meaningful.
The best accessories don’t just complete an outfit; they help tell a story.
And with bag charms continuing to capture shoppers’ attention, Freshwater brings something particularly important to the trend: originality.
Designed Differently
Every Freshwater design begins as an original concept created by the team.
Rather than purchasing stock artwork or simply following what’s already trending, Freshwater uses acrylic as a creative canvas, combining precision laser cutting and engraving with layers of color, texture and thoughtful details.
The result is a product assortment that feels playful and current while still delivering the nostalgic quality that has become part of the brand’s signature.
This approach helps Freshwater stand apart in a crowded gift and accessories market and gives specialty retailers products with personality.
Meet the Women Behind the Brand
Every Freshwater order also has a story behind it. The company is powered by a small, all-women team based in Augusta, Georgia, where collaboration is central to the culture.
From brainstorming new collections to creating products and packing wholesale orders, the team is hands-on at every stage.
Freshwater has intentionally created an encouraging workplace where everyone has a voice, and that sense of care extends to the products they make and the retail partners they serve.
A Little Spark of Joy
Ultimately, Freshwater Curated Goods wants customers to feel something when they discover the brand: a little spark of joy and nostalgia.
Maybe it’s a bag charm that reminds someone of summers at the lake. Maybe it’s a gift that feels perfectly suited to a friend. Or maybe it’s simply finding something that feels a little more personal. Freshwater creates products that help people celebrate where they’ve been, what they love, and who they are.
They create a connection.
Discover Freshwater Curated Goods
Ready to add Freshwater Curated Goods to your store? Connect with your Road Runners sales representative or shop online now to explore the collection, discover new releases and find the right assortment for your customers.